Orion has signed world rights to a dating guide by ITV2's "Celebrity Juice" host Keith Lemon.
Commissioning editor Jane Sturrock bought the book from George Ashton at James Grant Management. The book will be published on 29th September as a £12.99 hardback and £6.99 e-book. Lemon is the alter-ego of "Bo! Selecta" comedian Leigh Francis.
Sturrock said: "Keith Lemon has a huge cult following and we are delighted to be publishing his first book in September. The Rules promises to be everything that Keith Lemon and 'Celebrity Juice' fans have been waiting for—after all, who better than Keith (the strawberry blond, lady-loving Owen Wilson lookalike and Northern Businessman of the Year 1993) to share his rules of attraction, dating and relationships?"