Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. 

Delivering a keynote at The Bookseller's Children's Conference, Fletcher advised the industry to think carefully about engagement across digital platforms as a way of growing company reach. "If you approach social media as a tool, it can be invaluable," she said. 

She emphasised the importance of keeping content relevant and "authentic", and said that businesses need to construct an identity online t...

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