Sony executive Susan L Jurevics will become the new c.e.o. of Pottermore, taking over from Charlie Redmayne.
Jurevics will start in the role on 1st October, working alongside Julian Thomas, who has been acting c.e.o. since Redmayne left for HarperCollins in July. Thomas will now become chief operating officer at the digital business.
As a senior vice-president at Sony Corporation of America, Jurevics was responsible for marketing the Sony brand, and also led Sony's global partnership with Pottermore. She will relocate from New York to London to take on the job.
Jurevics said: "A world of new opportunities is opening up and Pottermore will be there at the forefront of digital innovation. I’d like to thank Julian Thomas for taking the helm in the interim and I look forward to working with him, the fantastic team now in place at Pottermore, J K Rowling, and the team at The Blair Partnership."
Neil Blair, Pottermore's chairman and Rowling's agent, said: "We have enjoyed working with [Jurevics] at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape.”