Consultants Mike Jones and Colin Midson are to partner to broaden the remit of Bookshaped, an agency set up by Midson in 2012.
As well as offering PR services to publishers and authors, Bookshaped will now also offer editorial work and advice.
Jones, who worked as an editor at Bloomsbury Publishing, and was a publishing director at Simon & Schuster and most recently at Profile Books, will be offering his freelance editorial services through Bookshaped.
Bookshaped will advise writers about presenting their work to publishers, and providing structural edits, and editorial reports for authors, publishers and agents.
Midson and Jones will also be initiating projects with brands and publishers, using helping to create projects and oversee them from start to finish.
Jones said: “Colin and I have worked together very effectively in the past harnessing our editorial and PR skills to create the most successful publishing projects. We will work independently of each other through Bookshaped but also join forces where appropriate to create what we hope is the perfect publishing team.”
In another addition, freelance US publicist Jeremy Wang-Iverson will also join the team.
Midson said: “Jeremy has a great track record of working with authors and creating original and creative publicity campaigns. Based in Brooklyn, New York, Jeremy will provide a link and continuity for authors and books who are being published on both sides of the Atlantic and who need a coordinated and effective PR strategy.”
Since Bookshaped was launched, Midson has worked with a range of clients including Granta Books, Atlantic, Bloomsbury and Oneworld, and represented authors from Gloria Steinem and Anne-Marie Slaughter, to Eleanor Catton and her 2013 Booker winning The Luminaries (Granta). He is also associate director of the Port Eliot Festival in Cornwall.
Midson was also an editor at Simon & Schuster.