Joe Wicks has revealed the cover and title for new recipe book Joe's Family Food, published by Bluebird on 10th June.
The book aims to bring families together through cooking and eating meals together and is “packed full of genius recipes that everyone will love, as well as beautiful imagery of Joe and his family”.
Joe's Family Food is his final title for Pan Mac imprint Bluebird before he heads to HarperCollins.
Bluebird said: “Wonderful memories are made when we sit down and eat together. At mealtimes we share stories, we laugh together and, of course, we eat incredible food. Spending quality time with the people we love brings us so much happiness. But when we’re busy, tired and have a million other things to do, it can be hard to motivate ourselves to get in the kitchen. That’s where this book comes in. Multimillion-selling cookbook author Wicks has done the hard work for us, with 100 simple, healthy, delicious recipes that will satisfy the whole family. From tried-and-tested favourites to adventurous new ideas, Joe’s Family Food is packed with inspiration for speedy suppers, fun celebrations and everything in between.”
Wicks, also known as the Body Coach, has been a publishing sensation since Bluebird released his debut, Lean in 15, in 2015. Through Nielsen BookScan he has sold 3.36 million books for £29m, excluding lockdown sales.
Bluebird's communications team is planning an “exciting and interactive campaign” for the book that will include out-of-home advertising and TV and print interviews, livestreamed cook-a-longs, literary festival appearances and collaborations with parenting and lifestyle brands.