Author and vlogger Joe Sugg completed a 24 hour book signing over the weekend which raised funds for the appeal to help the victims of the Manchester Arena bombing on 22nd May.
Ahead of the publication of Username: Uprising, the third and final book in Sugg's graphic novel series, he completed a signing which was live streamed on his YouTube channel, which has nearly eight million subscribers.
Sugg’s portion of donations made through YouTube’s Super Chat feature during the stream are being donated to The British Red Cross' appeal for the victims of the Manchester terror attack.
The event saw Sugg sign pre-orders, introduce new book characters, and be visited by friends and fellow vloggers including his sister Zoella, Alfie Deyes, Jim Chapman, Caspar Lee, Oli White, Jack Maynard, Josh Pieters and Mikey Pearce.
The hashtag #24HourJoe trended on Twitter and the stream has now been viewed over 1.8 million times.
Hodder publisher Briony Gowlett said: "Having produced signed copies for pre-orders for the last two Username books, Joe wanted to find an original way to include his fans in the process for this third and final instalment. It was a genius idea to turn the signing into live entertainment for his global audience."
Hodder will publish Username: Uprising in hardback and e-book on 21st September 2017.
Yesterday (4th June) singer Ariana Grande, who had just finished performing at Manchester Arena when the bomb was set off last month, held a benefit gig in the city, along with celebrity singers such as Liam Gallagher and Robbie Williams, which also raised money for victims.