Japanese bookshop chain Kinokuniya is buying up 90,000 of the first 100,000 copies printed of Haruki Murakami’s “Novelist as a Vocation” to force people to buy the essay from a bricks-and-mortar store, it has been reported.
Kinokuniya is one of the largest bookstore chains in Japan, with more than 80 stores and 35 sales offices worldwide.
A spokesperson for the retailer said: “The reality of the industry today is that it is becoming increasingly difficult for brick-and-mortar bookstores to purchase copies of high-profile new books.
“To rival online book retailers, bookstores across the country now need to join hands in efforts to reinvigorate the conventional book distribution market.”
The buyup by the company means there will only be 5,000 copies for online book retailers, said the Asahi Shimbun newspaper.
In “Novelist as a Vocation,” Murakami discusses how he decided to become a novelist. It is released in Japan on 10th September.