Jamie Oliver launches magazine

<p>TV chef Jamie Oliver, whose <em>Ministry of Food </em>(Penguin) cookbook is one of the bestsellers of the year, is to expand his empire into magazine publishing. <br /><br /><em>Jamie Magazine </em>goes on sale priced &pound;3.95 on December 4th with an initial print run of 140,000 copies, and will be stocked exclusively in W H Smith stores for the first three copies. A bi-monthly publication, it will be &quot;aimed at both Jamie fans and anyone with an interest in good food, travel and celebrity lifestyle&quot;. There will be over 100 recipes in every issue, plus a &quot;Monthly Menu&quot; pull-out.<br /><br />Oliver said: &quot;what really excited me was the opportunity to create a more personal relationship between us all and really push the boundaries of simple and aspirational recipes&quot;. He is the first British chef to launch his own magazine. <br /><br /></p>