Jamie installed as favourite to top Xmas charts

Jamie installed as favourite to top Xmas charts

Bookmakers William Hill have made Jamie Oliver the hot favourite to be the bestselling Christmas title.

Given the runaway success of last year's 30-Minute Meals, it is no surprise that the bookmaker has given Oliver short odds of 1/2 for Jamie's Great Britain to be the biggest seller.

The next favourite is Guinness World Records 2012 at 11/2. The celebrity with the shortest odds is former Manchester United footballer Paul Scholes, whose My Story sits at 10/1.

William Hill spokesman Rupert Adams said: "The odds suggest that Jamie Oliver will be very hard to beat but we believe that the longlist is stronger this year than last and Jamie could yet be beaten."

The odds in the full:

1/2 Jamie Oliver  - Jamie’s Great Britain (Michael Joseph)
11/2 Guinness World Records 2012 (Guinness World Records)
10/1 Inbetweeners Year Book (Century)
10/1 Paul Scholes – My Story (Simon & Schuster)
12/1 Jeremy Clarkson – Round the Bend (Michael Joseph)
16/1 James Corden – May I Have Your Attention, Please? (Century)
16/1 Alan Sugar – The Way I See It (Pan Macmillan)
20/1 Alan Partridge – I, Partridge (HarperCollins)
20/1 Peter Kay – The Book that's More Than Just a Book Book (Hodder)
20/1 JLS Annual 2012 (HarperCollins)
25/1 One Direction – Dare to Dream (HarperCollins)
33/1 Lee Evans – The Life of Lee (Michael Joseph)
33/1 Joanna Lumley – Absolutely: A Memoir (Weidenfeld & Nicolson)
33/1 Jessica Fellowes – The World of Downton Abbey (HarperCollins)
33/1 Lorraine Pascale – Home Cooking Made Easy (HarperCollins)
33/1 Jermaine Jackson – You Are Not Alone (HarperCollins)
33/1 Hugh Fearnley Whittingstall – River Cottage Veg Every Day (Bloomsbury)