Celebrity couple Jamie and Rebekah Vardy are launching their first range of children’s illustrated storybooks, to be published by Little Brother Books.
The deal for the series was brokered by London Entertainment and will see the couple develop stories to inspire children to be "confident and happy, just by being themselves and never letting anyone tell you that you can’t achieve your dream". Their first book, Cedric the Little Sloth with a Big Dream, will be published in February 2022.
The books will be aimed at children aged three and upwards and will all feature the Be You Guardians (B.U.G) as central characters to each book. Cedric the Little Sloth follows a "loveable little sloth" who dreams of joining his favourite football team, the ‘Rainforest Rovers’, but has had it engrained in him that sloths are too slow and too sleepy to be good footballers. The Be You Guardians step in to boost Cedric’s confidence and remind him that he can follow his dream and join the team.
Jamie Vardy is a professional football player for Leicester City, while his wife Rebekah is a model and media personality who was a contestant on "I'm a Celebrity... Get Me Out of Here!" in 2017 and on "Dancing on Ice" in 2021. The couple have six children between them and said they wanted to work on a project where they can share their personal learnings from being parents as well as the values their believe in.
The Vardys said: “Working on this book together has been a dream for us. We aren’t writers but we are experienced parents, and we know which messages we care most about instilling into our children; it isn’t about having to be the best or winning at everything, but is about trying your hardest, being happy and going after your dreams. We kept going over the list of topics that we felt passionate about, and we just kept coming back to the same one – just be yourself.
"We want children and their parents or guardians to realise that with the right words of encouragement and positive thoughts, they can achieve anything that they want to. It also means being whoever and whatever you want to be."
Matthew Reynolds, m.d of Little Brother Books, added: “It’s been a pleasure working on this new title and format with Jamie and Rebekah Vardy, and our editorial team. With our experience of current kids trends and the important message the B.U.G. team are sharing with kids and parents, we are certain this first book will be loved by children but trusted and respected by parents. We can’t wait to see it hitting bookshelves from February 2022."