Jackets, Not Posters

<p>Every week, publishers quite happily burn several thousand pounds on advertising campaigns that no one sees. Often, they know that they are wasting their money but they argue that they have to do it to appease their authors.</p><p>How can anyone in their right mind let this happen? Particularly in an industry that walks such a financial tightrope. Surely everyone realises that these campaigns are completely ineffective? </p><p>Does no one ever question why sales aren't increased by the advertising investment? Don't people get fed up with seeing ideas for London Underground posters or vir...

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