J G Ballard is gifted, but that John Bond . . .

<p>At last week's preview party for Waterstone's 311 Oxford Street, sales directors stalked the gleaming aisles, rearranging displays to their companies' advantages. They were followed by the exhausted Waterstone's staff who had fitted the shop out, diligently putting the books back as set by the product department.</p><p>Most guests wandered wide-eyed around the store, marvelling at the transformation from its previous incarnation as Tesco Metro. HMV's Alan Giles compared it favourably to the opening of a Waterstone's several years ago, when staff had still been painting the doors as ...

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