ITV's 'Good Morning Britain' in Puffin and RA partnership

ITV's 'Good Morning Britain' in Puffin and RA partnership

The Reading Agency is working with ITV's "Good Morning Britain" and Puffin to give away 10,000 books through libraries, to help get children reading.

More than 200 libraries in some of the most socially deprived areas of the country will be given 50 copies of Jeff Kinney's Diary of a Wimpy Kid (Puffin), giving them out to local children on Saturday (13th September). Parents will be encouraged to spend 10 minutes each day reading it with their children.

A spokesman for The Reading Agency said: "The giveaway will highlight how vital libraries are for the nation’s literacy and that books like Diary of a Wimpy Kid can really help children on their reading journey. Millions of children are readers because of Diary of a Wimpy Kid and Jeff Kinney’s work is perfect for turning reluctant readers on to books."

Libraries will also be hosting special Wimpy Kid-themed events throughout the day.

The partnership comes in the wake of the formation of a new coalition of bodies supporting childhood literacy, Read On. Get On, of which The Reading Agency is a part. The coalition has launched a national campaign to get all children reading well by age 11 by the year 2025.