<p>Damian Horner</p><p>It is easy to see the threat that the supermarkets pose to the book industry. They are squeezing everyone in the market and booksellers are fighting back in the worst way. Ever more aggressive discounts not only cut their own throats but also devalue the very product they sell.</p><p>The time has come for radical thinking. Unless the whole dynamics of the market are changed now it will be too late. Booksellers are doing little more than spiralling towards a price war they can't win.</p><p>Rather than continue to be the whipping boys, the publishers may be the ones who...