It may be back online, but Waterstone's needs to raise its game to rival Amazon

<p>Waterstone's steps up to the challenge</p><p>Just over a year ago we welcomed here the news that Ottakar's was to develop its own transactional website in a belated move to challenge the mighty Amazon. We also wondered why--mistakenly in our view--Borders and Waterstone's were not running their own sites too. Now, much has changed, not least new thinking at the top of HMV and the Ottakar's takeover, and Waterstone's is back with its own site, five years after its original site was taken over by Amazon.co.uk.</p><p>At that time The Bookseller questioned the rationale of ceding this new sa...

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