It may be back online, but Waterstone's needs to raise its game to rival Amazon

<p>Waterstone's steps up to the challenge</p><p>Just over a year ago we welcomed here the news that Ottakar's was to develop its own transactional website in a belated move to challenge the mighty Amazon. We also wondered why--mistakenly in our view--Borders and Waterstone's were not running their own sites too. Now, much has changed, not least new thinking at the top of HMV and the Ottakar's takeover, and Waterstone's is back with its own site, five years after its original site was taken over by</p><p>At that time The Bookseller questioned the rationale of ceding this new sa...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now