iPad e-books could be "cheaper"

<p>The price of e-books on the iPad could be lower than previously thought, even as low as Amazon.com&#39;s $9.99 tag, according to the <em>New York Times</em>. </p><p>According to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on bestsellers &tilde;so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon&#39;s $9.99.&quot;<br /><br />&quot;Essentially, Apple wants the flexibility to offer lower prices for the hottest books, those on one of the <em>New York Times</em> bestseller lists, which are heavily discounted in bookstores and on rival retail sites,&quot; the paper reports.<br /> </p><p>&quot;A book that started at $14.99 would drop to $12.99 or less once it hit the bestseller lists.&quot; </p>