Innovation is a two-way street

<p>As many a publisher knows, trying to persuade WHS to support a title by a new author (however good the title and however strong the confirmed publicity and marketing campaign) is not always the easiest of tasks. </p><p>All too often the title is rejected because the author does not have a proven track record. Other titles (including those by established authors with a successful sales record at WHS) may be rejected on the grounds of format--"not our market". </p><p>Publishers long to be innovative but need help from the likes of WHS to introduce new authors and formats to the marketpla...

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