Ingram sees 'huge swing' to print on demand during coronavirus

Ingram sees 'huge swing' to print on demand during coronavirus

The coronavirus pandemic has seen a “huge swing” towards print on demand (p.o.d.), Ingram's senior vice-president David Taylor has said. He also warned that physical booksellers could have difficulty clawing back trade from online retailers after lockdown.

Speaking on an IPG Spring Conference panel with Boldwood Books founder Amanda Ridout, Booksellers Association m.d. Meryl Halls and Paperback Shop sales director Caroline Summers, Taylor said some publishers had even used p.o.d. as a backup for frontlist titles during the crisis. He suggested the technique could help make the supply chain...

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