Ingram partners with BitLit to offer e-book bundles

Ingram partners with BitLit to offer e-book bundles

BitLit and Lightning Source have struck a new agreement allowing publishers using Ingram's CoreSource Plus programme to offer e-book bundles to readers.

Mary Alice Elcock (pictured), BitLit vice-president for content, told The Bookseller that this means more than 200 new publishers have been signed by the Vancouver-based company, adding more than 15,000 new titles. 

Readers take photos of their books' spines on their shelves and send them to BitLit via an app, branded as Shelfie. The BitLit system then reads the spines and determines which books are available to the reader, either free or for a discounted price, as set by the publisher. In this way, readers who own print copies of favoured books can obtain digital copies of them—and publishers capture new data on readers who were formerly only print customers.

According to Elcock, the BitLit system now has more than 140,000 titles available, overall, for bundling. She added that BitLit's partners now include "all of the big distributors except for PGW (Pacific Group West)."

In the past two years, BitLit—shortlisted for a 2014 FutureBook Innovation Award for Best Start-up—has previously announced various partnerships with companies including Elsevier, HarperCollins, Macmillan, Wiley, and others.

Asked by The Bookseller for the names of some of the publishers now working with BitLit through the Ingram partnership, Elcock named Emereo Publishing, Pickering & Chatto Publishers, AMACOM, Nolo, NYU Press and Rowman & Littlefield International.

In a prepared statement, Ingram Content Group vice-president, Marcus Woodburn, said: “Ingram is proud to offer new technology solutions to our CoreSource publishers in order to help their content go further and to provide tools that will help them grow their business. BitLit offers a unique platform that allows publishers to increase the value of every sale and connect directly with their readers.” 

BitLit c.e.o, Peter Hudson, said: “Technology is reshaping how people read everyday and we know that Shelfie has struck a chord with our audience. We know that publishers have limited bandwidth, so working with a distributor like Ingram allows publishers to enter into new business models without the cost of time or effort.”