Indies overcome trade challenges through new routes

Indies overcome trade challenges through new routes

Independent publishers are increasing their focus on events, social media and developing a strong identity through their output to boost sales and build communities of readers, a range of indies have told The Bookseller. The moves help them combat challenges such as getting into the bigger chains, high discounts and large numbers of returns.

While indies say they are well supported by independent booksellers, some publishers have said the risk-averse nature of the larger chains means that for indie presses, who often focus on niche works or début authors, their titles are ordered in small...

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