Indies to bank on literary fiction for Christmas

<p>Independent retailers plan to shun &shy;celebrity memoirs and hedge their festive bets with literary fiction and quality of service.</p><p>Ian Nicholson, owner of Alison&#39;s of Tewkesbury, Gloucestershire, said he would be trading on &quot;quality of service&quot;. He added: &quot;There will be certain titles that will be given away by the supermarkets and we won&rsquo;t sell many of these. It is easy to &shy;second guess what the supermarkets and multiples will be selling and we will be cautious of these titles.&quot;</p><p>Peter Donaldson, co-founder of Red Lion Books in Colchester, said discounting is more of a problem for the retail chains and supermarkets that compete against one another. He said: &quot;A new title from Peter Kay will have virtually zero impact for our customers, neither will Jamie Oliver&rsquo;s latest book.&quot; He argued that there were enough good books being launched from now until Christmas to attract customers into independent booksellers. </p><p>Many indies that spoke to <em>The Bookseller</em> highlighted the wealth of literary fiction that has recently hit shelves. Nic &shy;Bottomley, co-owner and general manager of Mr B&rsquo;s Emporium of Reading Delights, Bath, said: &quot;The amount of major hardback novels that came out last week is the start of our Christmas.&quot;</p><p>Bottomley and others named Sebastian Faulks, Douglas Coupland, Alice Munro, Margaret Atwood and Sadie Jones as authors which could prove popular in indies across Christmas. Bottomley added: &quot;All those literary fiction hardbacks will be great for Christmas and they have all been flooding into the shop.&quot; </p>