Imperial War Museums' sales and distribution to Unicorn

Imperial War Museums' sales and distribution to Unicorn

Unicorn Press has announced a new sales and distribution contract with the publishing arm of the Imperial War Museums.

The move comes just before a major redevelopment for Imperial War Museums and the publication of several titles to tie in with the centenary of the First World War.

Unicorn sales and marketing director Simon Perks said: "This is a very exciting project for both Unicorn and IWM. IWM have an exceptional backlist . . . Now, with plans to increase considerably their book publishing programme in the near future, this is a wonderful opportunity for both organisations.”

IWM's cache of new titles to commemorate the centenary will begin with the publication of The First World War by Paul Cornish, which draws on the expertise and and archives of the museum to explain the story of the war in a modern and accessible way. Other forthcoming titles include Poetry of the First World War, Art from the First World War and A-Z of the First World War.

As well as its publishing activity, IWM will be leading a four-year programme of cultural events and activities from 2014-18, including the opening of brand new First World War Galleries at its flagship branch IWM London. The transformation will see a new Atrium with large object displays created, along with new cafes and shops.

IWM's five branches featuring everyday and exceptional stories of those who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War attract over two million visitors a year. It is hoped that their centenary programme, which will also use digital platforms, will enable millions of people worldwide to learn more about life in the First World War.