Ilex Press, part of the Octopus Publishing Group, is publishing the latest book from professional photographer and bestselling author, Michael Freeman, Fifty Paths to Creative Photography, on 6th October.
The book, priced £20, provides 50 "paths" to creative photography, looking at subjects from cliché to zen, to explore what makes great photography and to help readers produce original, insightful photos. The book looks at the work of a range of "great" photographers, in addition to Freeman's own work.
Ilex publisher for photography, Adam Juniper, struck the deal for world rights direct with the author.
Freeman, who regularly shoots for the Smithsonian Magazine, has published tens of books on photography which, according to Octopus, have together sold 4m copies worldwide and been translated into 27 languages.
Juniper said: "Michael is always popular, and his most massive bestsellers have advanced how people think about photography; this book really does that – it’s truly inspirational.”
Freeman added: "This was the biggest challenge of any book I’ve written on photography. On the face of it, when someone asks ‘how can I be creative?’ or ‘how can I develop a style?’, it’s unanswerable. That’s why there are no books on it. Then I thought, if so many people are asking, it’s important enough to deserve some real, practical answers."