Igloo boosts turnover to £20m

Igloo boosts turnover to £20m

Mass-market publisher Igloo Books anticipates growing its turnover by £4.4m for the year ending 31st March to reach £20m—up from £15.6m last year. M.d. John Styring said the growth has come from higher publishing output and increased sales internationally and in the UK.

The publisher plans further growth next year and is recruiting to support its ambitions with the appointment of a further 12 staff in 2012 across sales, editorial, production and design, bringing its team to 80-strong. Styring said: “We have already grown our publishing team from six to 14 staff over the past year and that is helping us to bring in-house a lot of work that was outsourced, so we can better control quality, timescales and costs.”

Igloo publishes around 250 new titles a year and some 1,500 editions into coedition markets. It plans to extend its picture books, licensing and cookery publishing programmes, and to develop a new strand of educational workbooks, said Styring, as well as beefing up its trade presence.

Around 60% of its turnover is accounted for by children’s publishing—particularly novelty publishing, which sells strongly into non-traditional outlets. Despite growing production and freight costs, Igloo will continue to focus on this area, Styring said.

Igloo is using its expertise in novelty publishing to add specific features to its recently launched trade picture-book list including either lenticular, lights or touch-and-feel features on each new picture book. Igloo will publish eight new picture books this year.

The company plans to launch a range of educational workbooks for children aged three to eight years, its main market, in 2013. It has also moved into licensing, with licences for Humf and Forever Friends, and plans to develop this area further.