Independent Booksellers Week has launched a new dedicated website for the event and is encouraging people across the trade to tweet using the #giveabook and #bookaday hashtags.
The new website will showcase the bookshops taking part in IBW and the events running throughout the week.
Publishers are also being encouraged show support for their local independent bookshops by getting involved in The IBW Bookshop Crawl, tweeting using a #giveabook hashtag and taking over the popular #bookaday hashtag.
Meryl Halls, head of membership services at the Booksellers Association, said: “IBW gets a huge amount of support on social media, so we thought we would create a package of ideas to run across the week to encourage even more people to take part - be it the Bloggers Crawl, or asking customers to just do a quick #giveabook tweet from their local independent bookshop. All ideas tie in to a central theme of the enjoyment of buying books and the role that independent bookshops play in that process.”
New for 2015 is #giveabook, where visitors to independent bookshops - and bookshop crawlers - are encouraged to share their book gift ideas and recommendations for friends, loved ones and family members on social media, especially around Fathers’ Day.
Last year’s popular IBW Bookshop Crawl will return for a second year, this time inviting publishers and book trade organisations to take part for the first time by blogging or vlogging about their visit to an independent bookshop - either fitting in as many bookshops as possible in one day, or doing a larger feature on their particular favourite. This year’s crawl will take place on Saturday 27th June and blogs and vlogs need to be posted at the latest by 5pm on Wednesday 1st July, and sent as a link via email to firstname.lastname@example.org.
The winner will take away National Book Tokens worth £50, the entire IBW Book Award shortlist and an ‘IBW Bookshop Crawl Winner 2015’ digital banner designed specifically for their website or social media. The BA have also created digital banners for all those who get involved. Those not participating in the competition by contributing a blog or vlog can still take part by tweeting bookshop selfies to the #bookshopcrawl hashtag on the day, and be eligible for one of the free IBW Book bundles being given out.