Indie press Hurst Publishers is celebrating its 50th year with promotions, an anniversary party and a quiz hosted by Channel 4 News host Jon Snow.
Its anniversary plans also include marketing limited-edition tote bags and bookmarks, a social media promotion campaign, and an 'Indie Book Drop Day', when independent booksellers will get a visit and hand delivery of the Hurst anniversary catalogue and merchandise.
Hurst has also compiled a list of its “Fifty Most Influential Titles in Fifty Years” and will be offering them at a 50% discount to the UK trade in 2019. Throughout this year, it will also offer readers anniversary discounts, original content and giveaways via its website and social media. The anniversary party and quiz will take place in early September in central London with authors, journalists, booksellers and friends of the press all invited.
Associate publisher and sales and marketing director, Kathleen May, said: “Given the political tsunamis battering the world right now, our books on global conflict and neglected political issues have taken on a new—and pressing—relevance. Our 50th anniversary celebrations offer us the chance to reward our readers and engage with new audiences who are eager to understand world events in context.”
The Bloomsbury-based firm was founded in 1969 by Christopher Hurst and now publishes 90 non-fiction titles each year, with a focus on Africa, Islamic and Middle Eastern Studies, South Asia Studies and international relations.
M.d. Michael Dwyer said: “Since Christopher Hurst died in 2007, we have sought to preserve his commitment to both commercial independence and a list of books characterised by intellectual rigour, sound writing and, where possible, affordability. In the recent past the firm has broadened its range to include works aimed at a wider readership, achieving a modest degree of success, thanks above all to the calibre of our trade authors and the imaginative and indefatigable efforts of our publicity and marketing team.”