A new survey of over 1,000 women, in association with Gransnet, the UK’s biggest social media site for the over 50s, and HarperCollins division HQ, is to be exclusively revealed at The Bookseller's Marketing and Publicity Conference on 27th June.
The results will be presented by Gransnet editor Cari Rosen and Joanna Rose, marketing director for HQ and Mills & Boon, from brand new data, derived from the survey of 1,046 women aged over 40 between 22nd May and 3rd June 2019.
The survey asks what this audience is looking for in a book, what drives their purchasing, and how they feel they are represented in the content and marketing of titles. The survey will be presented alongside a deep-dive into the reading habits of children and young adults, compiled by youth-oriented consultant The Big Shot.
Miriam Robinson, programme director, said: "I'm delighted that Gransnet and HQ have decided to launch their survey results at our conference. The research aims to shake up some deeply-embedded thinking about a demographic which we can't afford to take for granted - it is timely, necessary and very exciting."
The Bookseller Marketing & Publicity Conference takes place on 27th June, with highlights including keynotes from Kajal Odedra, director of Change.org, and Elizabeth Day, author and podcast host; panels on audio, podcasting, influencers and work-life balance; lessons in author reinvention from Orion and HarperCollins, and a case study from the team behind the Latvian Literature #IAMINTROVERT campaign.
The programme, built around the concept of "Changing Gears", is the most ambitious to date, with over forty representatives from the worlds of publishing, advertising, charity, academic and audio lined up to share their expertise. To book tickets visit, www.thebookseller.com/Marketing-And-Publicity.
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