HQ acquires Auerbach’s 'life-changing modern woman's handbook'

HQ acquires Auerbach’s 'life-changing modern woman's handbook'

Harper Collins imprint HQ will publish first-time author Annie Auerbach’s non-fiction title FLEX: The Modern Woman’s Handbook

HQ executive publisher Lisa Milton acquired world all language rights direct from the author. The book will be published in hardback, audio and ebook on 18th April 2019. Auerbach, who has more than 15 years experience of futures and brand strategy, is the co-founder of cultural insight agency Starling Strategy and according to HQ, specialises in "understanding generations, modern womanhood, beauty, health and wellbeing and emergent behaviours driven by technology."

Milton said: “From the moment I first heard Annie speaking about modern women and how our lives are changing, I wanted to publish her. FLEX is the book we all need, whether we’re just starting work, navigating parenthood or ageing parents, or trying to make our passion a viable career.

“In FLEX, Annie guides us through her experience, shares cutting edge research, and packs each chapter with helpful advice and tips. This book will change lives.” 

HQ says the book is a “revolutionary guide to understanding how to live, earn money, navigate relationships in a way that is perfect for you, and your unique talents” and says Auerbach is “challenging the status quo and encouraging women everywhere to reinvent the rules for a new future.”

She said: “I wrote FLEX as a handbook for living and working on your own terms. I’ve worked flexibly for 20 years and know that when you flex, you need to dream up your own solutions, often without precedent. It requires self-knowledge, creativity and bravery to change the societal norms that are holding us back - whether they are at work, at home, in our relationship with our bodies or with our partners. Then we can reinvent the rules for a smarter, happier life. This book, full of practical tips and stories from pioneering flexers, will show you how.”