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Artist Jonathan Howard, who plans to launch a children’s illustrated story as an iPhone app, says publishers are failing to exploit the strengths of digital platforms.
Howard’s title, Fly Bernard, Fly, will be published as an app by Bad Apple Books in March. The title is aimed at seven-years plus, and incorporates music, full-screen illustration and digitally-created images to tell the story.
Howard said: "Music makes a massive difference in creating an ambience. The download itself includes five apps, each of which has a different piece of music, and the whole story runs for eight minutes, so children can become completely absorbed in what they are seeing and hearing."
The title will be sold as a 99p download.