Howard intends to make app book fly

<p>Artist Jonathan Howard, who plans to launch a children&rsquo;s illustrated story as an iPhone app, says publishers are failing to exploit the strengths of digital platforms.</p><p>Howard&rsquo;s title,<em> Fly Bernard, Fly</em>, will be published as an app by Bad Apple Books in March. The title is aimed at seven-years plus, and incorporates music, full-screen illustration and digitally-created images to tell the story.</p><p>Howard said: &quot;Music makes a massive difference in creating an ambience. The download itself includes five apps, each of which has a different piece of music, and the whole story runs for eight minutes, so children can become completely absorbed in what they are seeing and hearing.&quot;</p><p>The title will be sold as a 99p download.<br /></p>