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Picture book character Horrid Henry is appearing on two million branded Marmite jars with individual "Horrid" and "Perfect" labels, based on Tony Ross' illustrations of Horrid Henry and Perfect Peter, reflecting the love it/hate it appeal of Marmite.
Each Horrid Henry Marmite pack will contain a code for a free audiobook download, from Audible.co.uk. There are five book downloads available, each written by Francesca Simon and read by Miranda Richardson. The promotion is funded by Unilever, Reading For Life and Orion Publishing.