Hodder, Penguin and Bloomsbury win at BMS marketing awards

Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins for Hodder, Penguin and Bloomsbury.

Vickie Boff of Hodder won the Book Marketing Society's adult campaign award for September to December 2012 for her campaign for Miranda Hart's Is It Just Me?

Hodder's Twitter campaign to crowdsource the public's embarassing stories for a free e-book (No, it's Us Too) saw the e-book receive nearly 90,000 downloads. Hodder also released weekly themed videos through the Telegraph.co.uk and Twitter, with the Christmas one viewed nearly 50,000 times.

Meanwhile Penguin's Vanessa Godden and Julia Teece won the award for best children's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney. The campaign included pre-testing the storyline to gauge readers' responses, and then building a campaign based upon that. The resultant trailer was viewed almost 80,000 times, with 28,000 new fans recruited. The book saw a 23% sales uplift on the last Wimpy Kid novel.

Finally, Alice Shortland at Bloomsbury won the Shoestring campaign award for Russell Norman's Polpo. BMS said the book had benefited from the genuine engagement of Waterstones booksellers, resulting in them voting it the Waterstones Book of the Year 2-12, while strong targeting of a foodie audience had managed to turn restaurant customers into book buyers.

Campaigns for J K Rowling's A Casual Vacancy (Little, Brown), Gemma Elwin Harris's Big Questions for Little People (Faber), Dork Diaries: Dear Dork by Rachel Rennie Russell (Simon & Schuster), and Unknown Pleasures by Peter Hook (also Simon & Schuster) were highly commended.

The awards were judged by BMS executive directors Jo Henry and Alastair Giles, BMS development manager Jon Slack, Gary Sheppard of Gardners, The Bookseller's Sam Missingham, Dominic Gettins of ad agency EUroRSCG and Hugh Salmon of marketing agency The Salmon Agency.