Hodder invests with new paperback push

<p>Hodder is making a bullish investment in fiction paperback publishing, with the appointment of former Hodder marketing director Auriol Bishop to the newly-created role of paperback publishing director, and expansion of its mass market sales and publicity personnel.</p><p>The new paperback fiction team will focus its marketing efforts on one or two brand name authors a month to "create a much bigger splash", Bishop said. The aim is a 25% boost in sales for top authors. "We want the biggest consumer impact on publication," she said.</p><p>The plans kick off in January 2007 with Stephen Kin...

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