Hodder & Stoughton and Simon & Schuster are both capitalising on a guilty pleasure, acquiring Big Fat Gypsy Weddings and Will and Kate's Big Fat Gypsy Wedding respectively.
H&S senior editor Fenella Bates bought world rights through Firecracker Films managing director Sue Oriel and Zodiak Rights publishing director Mark Lesbirel.
The Channel 4 series "My Big Fat Gypsy Wedding" followed families from the gypsy and traveller communities as they prepared for their wedding days, including the marriage of 20-year-old gypsy Pat and 17-year-old non-traveller Sam, in one of the most ostentatious ceremonies on the show. Illustrated with photographs from the series, Hodder will publish as a hardback in September 2011.
Bates said: "The show has been a complete phenomenon. We had a number one bestseller with Gypsy Boy last year, so we know there is a huge market out there, and we're really excited about the potential for Gypsy Weddings this autumn."
S&S' title will be published as a £6.99 paperback on 14th April. Non-fiction editorial director Mike Jones acquired world rights through Jon Elek at A P Watt to the work by brothers Alex and Rory Scarfe (S&S editor), after the tongue-in-cheek idea "bubbled out of a couple of evenings in the pub".
Graphic designer Alex Scarfe created the images, including a look at the engagement, hen night and the big day itself, as well as Prince Harry's love of bare-knuckle boxing.
Jones said: "The world of the traveller has become a fascination recently, and added to the frenzied interest in the Royal Wedding, we hope there will be great enthusiasm for the book."