High street shops fight back

<p>
Tom Holman</p><p>
High street book retailers fought back against their book club and Internet rivals last year, according to the forthcoming Book Sales Yearbook 2002.</p><p>
The report uses data from a fortnightly survey of 10,000 consumers by Taylor Nelson Sofres (TNS). Its breakdown of the market by place of purchase reveals that the retail sector--chains, independents and supermarkets--took 74% of total sales by value in 2001. The consumer direct sector--incorporating book club, mail order and Internet sales--accounted for 26% of the market, down from 27.7% in 2000.</p><p>
Sales thr...

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