Debbie Hicks has been appointed as creative director of The Reading Agency, charged with delivering the goals set out in the charity's 2015-2018 business plan.
Hicks, a founder member of the Reading Agency, will start in the role in July 2015. She will also continue to be the strategic lead for the Reading Well: Books on Prescription programme, though stepping away from the day to day management of the scheme.
Reading Agency Sue Wilkinson said: "Debbie’s vision for the creative team and her experience of managing change; strategic leadership and strong sector relationships are going to be critical in helping us to deliver our ambitious plans for the future."
She added: "Our goal is to work with our partners, in particular our library partners, to take a more audience based approach to the design and delivery of our reading programmes, extending their reach, and identifying ways, once we have got people reading to keep them reading throughout their lives."