The full programme for this year’s FutureBook Conference has been revealed, including speakers ranging from Hachette UK c.e.o. Tim Hely Hutchinson, Mendeley founder Jan Reichelt, Storytel’s Jonas Tellander, Bonnier AB’s chief digital and technology officer Anki Ahrnell and Neon Play founder Oli Christie to writer and polemicist Andrew Keen, James Whatley, planning partner innovation at Ogilvy & Mather, Jon Anathasiou director of people at HarperCollins UK, and Eva Appelbaum, partner at Digital Talent @Work.
The conference this year will concentrate on the next trends about to hit the sector, how publishers are working with start-ups, how digital is impacting people working in HR, marketing, and editorial, the commercial opportunities outside of books, how audience growth is being driven by video and social media, different approaches to selling book content, and what publishing can learn from the way digital is transforming other creative sectors. The line-up can be viewed here.
Additional speakers include Sam Missingham, head of audience development at HarperCollins UK who co-founded FutureBook in 2010; Jo Edwards, head of licensing and brand development, Penguin Random House UK; Albert Hogan, director, group marketing and audiences, Penguin Random House UK; Guy Gadney, director, To Play For; Nick Brackenbury, co-founder and business director, NearSt; Naomi Bacon, consultant and creative strategist; and Paul Lomax, c.t.o. at Dennis Publishing. Session titles include “Sell up: new commercial opportunities for book retail”; “Venture capital: commercial opportunities outside of books”; and “Meet the consumer: new approaches to audience growth”.
In addition to FutureBook 2016, the programmes for the two new conferences taking place concurrently, AudioBook Revolution and EdTech for Publishers, have also been announced. These include speakers such as Laurence Howell, senior director content, Audible UK and Michele Cobb, executive director, Audio Publishers Association US; and Kate Worlock, vice president & lead analyst, Outsell, and Naimish Gohil, c.e.o. and founder, Show My Homework. The programme for AudioBook Revolution can be viewed here and the one for EdTech for Publishers can be viewed here.
The FutureBook Awards will also be announced during the conference, with the shortlists to be unveiled at the Publishing Innovators Meet-up at the Frankfurt Book Fair, on Thursday 20th October from 12.30 to 2:00 pm at the Publishing Perspectives Stage, (Hall 6.0 E11), during which Philip Jones, editor of The Bookseller will interview Sara Lloyd digital and communications director at Pan Macmillan.
Jones said: “This is a strong and diverse line-up of speakers and experts from the book trade and beyond, for a conference that will dig deep into publishing's present in order to plot the sector's future. The event will showcase how far the book business has come, but also provide a wake-up call for those planning for an increasingly fractured and challenging digital tomorrow.”