Headline reps become 'regional managers'

<p>Headline has restyled its sales reps as UK regional managers. From 1st April, Headline's reps will become regional managers, and will cover all aspects of the publisher's business in their regions, including sales, marketing and publicity. They will have greater autonomy than they did as reps, and will manage a budget for local marketing initiatives.

Deputy m.d. Kerr MacRae said the move would change the emphasis of Headline's sales approach. The regional managers will still fulfil the traditional frontlist sell-in role, but will also work on broader ways to develop bookshop business at ...

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