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Headline is launching a new digital imprint Eternal Romance, with three paranormal romance novels by Bared to You author Sylvia Day.
Editor Kate Byrne, who is commissioning for the new list, bought British Commonwealth and ANZ rights in the first three titles in Day's Renegade Angels series from Ritsuko Okumura at Penguin US. Byrne declined to comment on whether other publishers had been interested in acquiring the new titles from Day, whose erotica title became a bestseller with Penguin UK this summer.
The first books in the Renegade Angels series, A Touch of Crimson and A Hunger So Wild are released this week as £4.99 e-books under the Eternal Romance imprint, and promise to "draw the reader into a seductive world of angels, vampires and werewolves". The novels will also get a paperback release on 27th September and 25th October respectively.
The imprint will publish four to five titles each month, focusing on backlist and frontlist titles by US romance authors across the genres of historical, contemporary, paranormal, erotic and romantic suspense.
Seventeen titles are on the blocks already for this year, by writers including Jami Alden, Karin Tabke, Stefanie Sloane, Isabella Bradford and Emily March, with publications to all come on one day each month-the first Monday of each month in 2012, moving to the first Thursday in 2013. Forthcoming titles will be published simultaneously in print and digital formats but Byrne stressed the digital edition will be the main focus, with romance writers tending to be active online with a community of fans.
She said: "The imprint is something we have been planning for about 18 months. I have always been a massive fan of American genre romance and I have seen that over the years there hasn't been a place for it in bricks and mortar retailers—and it's a case of how can you get them to the audience. Historically it has had a bit of a stigma attached to it—obviously that has changed in the last year, people's eyes have been opened to how fantastic they can be."