Headline and Blockbuster link for online promotion

<p>Headline has joined up with online video rental company Blockbuster to promote the paperback release of David Gibbins&#39; new mystery novel <em>The Tiger Warrior</em>.<br /><br />The campaign, which begins on the 6th August, will include 10 free rents for purchasers of the novel when they sign up to use Blockbuster&#39;s services; sample chapters of the novel to be distributed with online action/adventure DVD orders for a month; and a holiday competition prize available through the Headline website.<br /><br />The campaign, which was enabled by marketing company Mostra, will include promotion on the Blockbuster and Headline websites, and the former&#39;s newsletter. </p>