HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month.
Love Always will be published in paperback and e-book on 23rd June, with the paperback priced at £7.99. Among the advertising for the title will be Evans' first ever bus advertising campaign, with ads for the book carried on buses across Greater London from 27th June. The buses will feature the strapline "Forever Summer, Love Always".
The publisher is also giving away breaks in Cornwall, one of the book's settings, which readers can win by entering through details in the books or in bookshops. Publisher Lynne Drew said HarperCollins consulted a panel of readers before redesigning her backlist, which comprises The Love of Her Life, A Hopeless Romantic, Going Home and I Remember You. She said: "They talked a lot about the quality of her books—‘not chicklit'—and also had quite a wide age range, so it was important to give them a high quality but very appealing, pick-upable feel. They talked about escapism too, so we wanted a ‘want to be there' feeling."
Evans was formerly Headline editorial director, and she will turn her attention to her former discipline with publication of Happily Ever After in January 2012.
Set in the publishing world, Drew said: "She charts the heroine's progress from her first job at a tiny independent house in Bloomsbury to its being swallowed up by a big corporation (former Reed employees may find some resonance), and her arrival in a vast open-plan glass office on the Strand . . . Anyone who's ever worked with Harriet will want to have a read to see whether they recognise experiences from the late 1990s to the present day."