HC partners with D&AD on hunt for emerging designer for Narnia branding

HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins in the UK and US is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.  

HC company is celebrating 70 years of the series' publication. 

D&AD is launching an outreach programme, New Blood Hot Shots, affiliated with the company's New Blood Awards which have "championed, educated and inspired" emerging creatives as they enter the workforce. The new programme was created in response to the pandemic, and include a series of "quick-fire" briefs for creatives to work on, while taking short courses over six weeks. They are designed to educate creatives while expanding portfolios, to attract paid commission.

The partnership, which aims to find an emerging creative to spearhead the new design, logo and brand identity of C S Lewis' book, is the first in the series of New Blood Shots, which will continue into 2021.

Sammi Vaughan, head of partnerships at D&AD, commented: “The iconic world of Narnia is a space defined by imagination and creativity, the perfect place for emerging creatives to showcase their unique creative vision. We’re very excited to see the striking, individual and surprising ways that this year’s creative cohort respond to the brief.”

Ann-Janine Murtagh, executive publisher HarperCollins Children’s Books UK, said: “The Chronicles of Narnia have fired the imagination and creativity of millions around the world for the past 70 years. It is fitting that such a timeless classic is the focus of a brilliant new initiative to support designers of the future. We are excited to be working with D&DA on the inaugural New Blood Hot Shots series and look forward to seeing the designs that will form part of this iconic brand for many generations to come.”

Suzanne Murphy, US president and publisher at HarperCollins Children’s Books, said: “Readers have cherished C. S. Lewis’s Chronicles of Narnia series and its magical world for decades. We’re thrilled to partner with D&AD to open the wardrobe and invite a new generation of designers to bring their imagination to the New Blood Shots series. We look forward to the exciting creative talent this challenge will inspire.”

The competition, which is supported by the C S Lewis Company, launches today (29th October), and is open to any emerging designer over the age of 18 without significant experience in a paid role. The deadline is 10th December.