HarperCollins has launched an e-book imprint, called Mischief, which will focus on erotica and erotic romance.
Mischief will sit within the Avon imprint at HC, with content to be commissioned by editorial director Adam Nevill, who was previously head of the Black Lace and Nexus brands. It will launch with 13 original e-books on 27th March, with four e-books to be published each month thereafter, comprising of novels, with a starting r.r.p. of £3.99, and novellas and themed short story anthologies, with an r.r.p. of £1.99.
Avon and Mischief publisher Caroline Ridding said: "The juggernaut of romance blended with the paranormal and the erotic is driven almost exclusively by female readers today. . .
"We're publishing a pioneering major series right into the heart of this vast digital erotica and erotic romance market and its enormous global online constituency, with one of the freshest, most exciting and innovative lists in years."
The launch titles will be vampire erotica novel Red Grow the Roses by Janine Ashbless; A Study in Shame by Lucy Salisbury; Sisters in Sin by Primula Bond; and Powerplay by Charlotte Stein. Also on the list are novella, Kinky, by Justine Elyot and anthologies Submission, Sex and the Stranger, Shameful Thrills, The Swap, Exposure, At Your Mercy, In Her Service, and Girl for Hire.