HarperCollins has created the role of chief marketing officer, appointing Barnaby Dawe, current marketing communications director at HC parent company News International, to the role.
Dawe will take up the position in March 2012 and will report directly into chief executive officer Victoria Barnsley. He will also become part of the UK executive committee.
Barnsley said: "The digital world enables publishers to interact much more directly with their consumers. Our marketing activities have therefore never been more strategically important. We have a fabulous team of marketeers here at HC and I believe the creation of this new role will allow them to develop to a new level, as we put the reader more firmly at the heart of everything we do. Barnaby comes with outstanding credentials and I am really looking forward to him joining my executive team."
Dawe added: "Book publishing is going through an extraordinary revolution with the recent explosion of e-readers and tablets. Already up to 15% of sales are coming from digital in the UK, with that percentage set to grow exponentially. The marketing of books needs to see its own revolution, taking content to market in the most disruptive and innovative ways. In joining the HarperCollins team, I relish the exciting marketing opportunities that this shift in consumer behaviour brings".
Dawe currently has responsibility for the Sun, the Times and the Sunday Times at News International, and his previous experience includes senior positions at Turner Broadcasting, Heart FM, BSkyB and Channel Four.