Harry's market magic starts to wear off

<p>Weekly sales through Nielsen BookScan's Total Consumer Market continue to run well above 2004 levels, but the market is returning to normal levels as Harry Potter's sales magic starts to wear off. The year-on-year increase in revenue has dropped from more than 50%, in the week since The Half-Blood Prince (Bloomsbury) was released, to 6.7% last week.

Children's and adult editions of J K Rowling's book still sold a combined total of 109,653 copies last week, with the adult version having now accounted for more than 600,000 units--half as many again as its predecessor Order of the Phoenix. ...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now