Harry Potter helps supermarkets grow market share by a third

<p>Fiona Fraser</p><p>Supermarkets have increased their share of the UK book market by a third to 12% in the past year, according to data from consumer panel TNS and Book Marketing Ltd.</p><p>TNS found that 20% of consumers bought books in a supermarket in 2005, driven by low prices and convenience. Accordingly, supermarkets pushed their share of book sales up from 9% in 2004.</p><p>The findings came from TNS' Worldpanel Entertainment data for the 52 weeks ending 8th January 2006, which monitors 10,000 British individuals, and is the basis for BML's Books and the Consumer survey. More fi...

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