HarperCollins in the US is encouraging authors to sell directly through its own platform, offering higher royalties on titles sold through its own site.
The new e-commerce programme will allow authors to earn an additional 10% net royalty on print, e-book and physical audio titles sold through the HarperCollins platform.
Authors will be able to add a 'buy' button to their site, which takes readers through to www.hc.com to complete their purchase, or alternatively, they can integrate the entire "shopping cart" mechanism into their website.
The features will launch first in the US, before rolling out to other territories including the UK.
Over the past few months, HarperCollins has unveiled new websites, allowing customers to buy e-books directly from the publisher for the first time. Print book sales will also be available by the end of the year. HarperCollins told The Bookseller that it would pay higher royalties on titles sold through its site, as it would not be paying fees to any third parties.
Commenting on the new e-commerce scheme for authors, HarperCollins president and c.e.o. Brian Murray said: "While our first priority is to sell books through as many different retail channels as possible, we are pleased to provide this platform for our authors who want to sell directly. Our authors can also be certain that their books will always be available to consumers through HarperCollins, even if they are difficult to find or experiencing shipping delays elsewhere," said Brian Murray, President and CEO of HarperCollins Publishers. "Since we view this program as both a service to our authors and a partnership with them, those who participate will receive additional earnings."