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HarperCollins has teamed up with fashion retailer Asos.com to launch a microsite highlighting six of its teen and women's fiction titles. The microsite launches today (Monday, 26th April), with the promotion of Candace Bushnell's Sex and the City prequel The Carrie Diaries. http://www.asos.com/hotreads" target="_blank" title="asos.com/hotreads">The site has a themed page giving customers a chance to read extracts, watch author videos and a chance to win Asos vouchers by choosing fashion items that best suit the selected title.
A new microsite will launch every two weeks. The other titles are Candypop: Candy and the Broken Biscuits by Lauren Laverne; I Remember You by Harriet Evans; I heart Paris by Lindsey Kelk; Scandalous by Tilly Bagshawe and Fortune by Megan Cole.
The campaign was planned by Sarah Benton, HC children's senior marketing manager, Lucy Upton, HC head of fiction marketing, Evelyn Ojo at Asos.com and Alice Cosgrove at Walker Media.
Benton said: "We have been all been looking for an opportunity to work with ASOS.com for some time, as we knew we had the perfect books for their audience on both our teen and women's fiction lists. The titles selected have the biggest crossover in terms of audience so we are hugely excited to be working together to promote HarperCollins's summer fiction as the ultimate must-have accessories."