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HarperCollins is to launch its biggest online push with the UK and US rollout of a community-based book recommendation site, reports New Media Age.
http://bookarmy.com" target="_blank" title="Bookarmy">BookArmy, which launches next week, will list every book with an ISBN and aims to drive sales and build a community of readers.
Further details were not available from the publisher, but NMA reports that BookArmy is a joint venture between HarperCollins and investment fund Fleming Media, which recently invested in mother and baby social network Gurgle.
Earlier this month HarperCollins officially launched its slush-pile website Authonomy.com.