Harlequin is offering its readers in the US and Canada rewards such as autographed books via a new rewards programme.
Readers can sign up to Harlequin My Rewards via the dedicated website www.harlequinmyrewards.com and earn rewards by buying books or sharing book information, including book reviews, online. As well as books, rewards include gift baskets and Skype conversations with Harlequin authors.
"What makes Harlequin My Rewards so unique is that it offers personalised experiences you really can't put a monetary value on or replicate anywhere else," said Craig Swinwood, publisher and c.e.o. of Harlequin. "It presents readers with new ways to connect with their favourite authors and enhance the Harlequin experience."
Harlequin says readers can gain points wherever they buy books. If they buy at a physical bookshop they can upload a photo of their receipt onto the website, thanks to technology Harlequin developed with insights company PunchTab. For books bought at online retailers, readers can send in order confirmation emails.
The publisher is also planning on adding an online bookshelf for readers to store, rate and sharetheir favourite books at a later date.
"We have the most active and dedicated readers in the industry and, with Harlequin My Rewards, we've created a specialised way of recognising and rewarding them wherever or however they read or even for interacting with us," said Swinwood. "We believe every aspect of Harlequin My Rewards is refreshingly modern and innovative."
Harlequin became a division of HarperCollins last year when HarperCollins' parent company News Corp acquired Harlequin Enterprises from the Canadian Torstar Corporation for C$455m in cash (£246m). It is based in Toronto.