Hamnet summer campaign employs 'living billboard'

Hamnet summer campaign employs 'living billboard'

The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign.

Headline's installation features the title spelled out in a medley of white carnations, chrysanthemums, roses and hydrangeas, adorned with foliage that will be watered and tended during its two week stint on Blackfriars Road.

Its unveiling was accompanied by a flower giveaway, where passers-by were given Hamnet-branded bunches of flowers and encouraged to pick up a copy in the local Foyles South Bank shop. The activity...

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